Cubet
Revamp: Elevating Digital Presence
Our Client
2022
Cubet is a pioneering IT services company operating both in India and internationally. Renowned for delivering cutting-edge software development, AI consulting, and comprehensive IT solutions, Cubet serves a diverse range of industries including healthcare, education, insurance, logistics, telecom, and more. With a commitment to excellence and innovation, Cubet is poised to redefine the standards of IT service delivery.
Expertise
- Product strategy
- UI/UX design
- User Research
- Competitor Analysis
- Content Strategy
Platforms
Revitalizing digital presence for a modern and engaging experience.
The Challenge
Cubet’s previous website was plagued by an outdated design and an overload of content, leading to poor user experience, high bounce rates, and low engagement. Potential clients arriving from various channels were not finding clear, accessible pathways to connect with the sales team. The fragmented design failed to convey Cubet’s expertise and global reach, prompting the need for a comprehensive revamp that would align with industry-leading standards and foster increased conversions.
The Solution
We reimagined Cubet’s digital presence through a complete website redesign. By leveraging thorough research and competitive analysis, we crafted a modern, user-centric design that harmonized aesthetics with functionality. Strategic placement of CTAs and streamlined content enabled visitors to quickly connect with Cubet’s experts, ensuring an elevated user experience and enhanced engagement.
Our Process
Designing for Better Outcomes: Our Process
- Streamlined User Flow: Ensured that every action, from scheduling pickups to viewing environmental insights, required minimal effort.
- Intuitive UI: Simplified the interface to make it accessible for all age groups.
- Clear Information Hierarchy: Prioritised essential actions, reducing cognitive load.
- User Feedback Loop: Continuously gathered feedback to refine and simplify the user experience.
In-depth Research:
Conducted comprehensive research and competitive analysis of industry leaders to set benchmarks for design and functionality.
Strategic Color & Branding
Defined a cohesive color palette and design components that could seamlessly integrate across digital campaigns and newsletters.
Stakeholder Collaboration:
Engaged with sales, marketing, and SEO teams to capture all business and user perspectives.
Rapid Prototyping & Feedback Loop:
Employed rapid prototyping to iteratively refine the design based on continuous stakeholder feedback.
Optimized Conversion Paths:
Integrated strategic CTAs across pages, ensuring every visitor had an immediate option to connect with the sales team.
New implementations improved product
New implementations improved product
60 % %
increase in user engagement through optimized conversion paths
50 % %
reduction in bounce rates due to streamlined navigation
35 % %
boost in conversion rates as users effortlessly connect with the sales team
The Impact
2023
Cubet’s website revamp has successfully repositioned the company as a leader in the IT services industry. The modern design and intuitive interface have not only improved user experience but also significantly enhanced customer engagement and conversion rates.
- Refined user interactions and seamless navigation.
- Elevated brand perception with a cohesive and modern design.
- Increased customer retention and a notable uplift in lead generation.
- Positive feedback from both clients and internal teams, affirming the design’s effectiveness.
